Live scan fingerprinting business is one of the few career options that can be started with a comparatively smaller capital and a low-cost setup. Owing to these advantages, live scan business attracts many entrepreneurs and it becomes a highly competitive space.
The profitability of a live scan business can vary depending on factors such as location, competition, and the services offered. A live scan business typically generates revenue through the fees charged for fingerprinting services, which can range from $10 to $50 or more per person. Additionally, some live scan businesses may also offer additional services (such as notary services, DMV services, etc.), which can also generate revenue.
To determine the potential profitability of a live scan business, it would be necessary to frame the right strategy and develop a comprehensive business plan that takes into account all relevant costs and revenue streams. This article presents powerful strategies to grow your live scan business.
Start working on branding
Branding is a crucial aspect of any business, as it helps to establish a unique identity and create a strong connection with customers.
Define your brand identity
Your brand identity is the unique personality of your live scan business, and it should reflect your values and the services you offer. Start by developing a brand statement that encapsulates what your business stands for and what sets it apart from the competition.
Create a visual identity
A visual identity is a combination of design elements, such as a logo, color scheme, and typography that helps create a consistent look and feel for your brand. Your visual identity should be unique, recognizable, and memorable.
Develop a brand voice
Your brand voice is how your business communicates with customers, and it should be consistent across all of your marketing materials. Your brand voice should be reflective of your brand identity and should align with your target market.
Build a strong online presence
In today’s digital age, it’s essential to have a strong online presence. Your website should be easy to navigate and provide all the information a potential client would need. Use social media to connect with your customers and build a community around your brand.
Provide excellent customer service
Providing excellent customer service is essential for building a positive reputation and encouraging repeat business. Make sure your employees are well-trained and able to provide top-notch customer service.
Consistency is key when it comes to branding. Make sure your branding elements are consistent across all of your marketing materials, and that your message is consistent across all channels.
Getting feedback from your customers is an excellent way to understand what they like and dislike about your brand. Use this feedback to make improvements and stay on top of the biometric industry trends.
Branding is a vital aspect of any business, and it’s essential to establish a unique identity and create a strong connection with customers. By defining your brand identity, creating a visual identity, developing a brand voice, building a strong online presence, investing in marketing, providing excellent customer service, being consistent, and getting feedback, you can effectively brand your live scan business and attract and retain customers.
Have more than one payment methods
Increased customer convenience
Allowing customers to choose from multiple payment options, such as credit cards, debit cards, e-wallets, and cash, makes it more likely that they will complete a purchase.
Offering multiple payment methods can increase sales as it allows customers to make purchases in the way that is most convenient for them.
Reduced risk of fraud
When a business accepts multiple forms of payment, it reduces the risk of fraud associated with any one method.
Increased customer loyalty
By accommodating customers’ preferred payment methods, it can increase customer loyalty and satisfaction.
Increased sales from international customers
Some international customers may prefer to use a specific payment method. Offering multiple payment options can increase sales from international customers.
Better Data tracking
Having different payment methods will make it easy to track the data on sales and customer behavior.
Better cash flow management
By accepting multiple forms of payment, it can be easier to manage cash flow and reduce the risk of running out of cash.
It’s important to note that each payment method will have its own fees and compliance requirements, so it’s essential to research and compare the costs and benefits of each option before deciding which payment methods to offer.
Have more than one merchant service accounts
By having multiple merchant service accounts, a business can reduce the risk of downtime or service interruption due to issues with one account. This can be especially important for businesses that rely heavily on online payments.
Flexibility in pricing
Different merchant service providers may offer different pricing structures and fees. Having multiple accounts can allow a business to choose the provider that best fits its sales volume and budget.
Better fraud protection
Having multiple merchant service accounts can provide an additional layer of fraud protection by allowing a business to quickly detect and respond to suspicious activity.
Ability to accept different types of payments
Different merchant service providers may specialize in different types of payments, such as credit cards, debit cards, e-wallets, or ACH payments. Having multiple accounts can enable a business to accept a wider range of payment methods.
Having multiple merchant service accounts can increase sales by making it more convenient for customers to make purchases in the way that is most convenient for them.
Better customer service
Having multiple merchant service providers can give you a backup in case one provider’s customer service is not good.
It’s important to note that each merchant service provider will have its own fees, compliance requirements, and terms of service, so it’s essential to research and compare the costs and benefits of each option before deciding which merchant service accounts to set up.
Leaving customers with your business card
Branding and visibility
A business card is a tangible reminder of a business, and it can help to increase brand awareness and visibility.
A business card provides customers with an easy way to contact a business, whether by phone, email, or website.
A business card gives a professional impression and it can help to establish trust and credibility with customers.
A business card can serve as a reminder for customers to follow up with a business or to recommend it to others.
A business card can include information about products or services, special offers, or upcoming events, and it can serve as a form of advertising.
A business card can be used as a referral tool, it can be given to a customer to give to a friend or family member who might be interested in the business’s products or services.
Business cards are a cost-effective way to promote a business, as they are relatively inexpensive to produce and distribute.
A business card can be personalized to reflect the personality of the business and the individual handing it out.
Overall, a business card is a valuable tool for promoting a business, and it can help to generate new customers and increase sales.
Have a dress code
The dress code at a business site that provides a service speaks of professionalism. It can help establish a professional image for the company, which can be beneficial in building trust and credibility with clients and customers.
A dress code can be used to promote the company’s brand and create a cohesive look among employees.
Certain types of work may require specific types of clothing for safety reasons.
Unity and teamwork
A dress code can help create a sense of unity among employees and promote teamwork.
Dress codes can help employees focus on their work instead of their appearance and clothing.
Dress codes can be beneficial for employees in specific roles, such as those in customer service, to give them a more polished look and make them easily identifiable.
Have a dedicated website
A website allows customers to access information about the business and schedule appointments at any time, from anywhere.
A website can help increase the visibility of the business, making it easier for potential customers to find and learn about the services offered.
A website can help establish a professional image for the business, which can be beneficial in building trust and credibility with clients and customers.
A website can be a cost-effective way to market the business, as it allows the business to reach a wider audience without the need for expensive traditional advertising methods.
A website can allow online payment options which can speed up the process and reduce human error.
Online appointment scheduling
A dedicated website can allow online appointment scheduling which can help reduce the amount of time customers spend waiting on the phone or in-person to schedule appointments.
Access to important information
A website can provide easy access to important information for customers, such as pricing, location, hours of operation, and contact information.
Market it right
Advertise your live scan services through various channels such as social media, local newspapers, and online directories. Use search engine optimization (SEO) to improve your visibility on search engines.
Attend local events and networking opportunities to meet potential clients and partners. Build relationships with other businesses in the community that may need live scan services.
Consider expanding your business’s service portfolio in order to offer additional services such as notary, DMV services, internet access, documentation-related services, etc. This can help attract a wider range of clients. Keep up with the latest technology and trends in the industry to ensure that your business stays competitive.
Partnering with other businesses that complement your services can help you reach new customers and generate more revenue. Make sure you are competitive with your pricing. Research the prices of similar services in your area and make sure your prices are comparable. Offer discounts and special promotions to attract new customers and retain existing ones.
Understand what your competition is doing, what they are offering, and how they are pricing their services. This will help you stay competitive and will give you an idea of what your target market is looking for.
To grow a live scan fingerprinting business, it is important to focus on building a strong reputation for accuracy, reliability, and confidentiality. This can be achieved by investing in high-quality equipment and software, hiring experienced and well-trained staff, and adhering to all relevant laws and regulations.
Additionally, it can be helpful to focus on building relationships with key stakeholders, such as law enforcement agencies and other organizations that may require fingerprinting services. Developing a strong online presence can also be beneficial, as it will help to increase visibility and attract new customers. Additionally, offering a wide range of services and being flexible to client needs can help you grow your business.
With the right mix of marketing, branding, online presence (a website that allows customers to set their live scan schedule, search engine entries, etc.), showing professionalism, and being cost-effective (e.g. avoiding unnecessary expenses or expansions), it will not take too long to turn your live scan business profitable.